Glacier sales app

The Core Challenge

A high-end community communicating in silos, resulting in a fractured customer experience and a brand that felt disconnected from its luxury reality.

• The Intellect: We didn’t just look at their ads; we audited their operations. We identified the gap between the “Marketing Promise” and the “Physical Experience” was hurting retention. We developed a unified brand strategy that aligned internal staff behavior with external messaging.

• The Art: A visual overhaul that reflected the quiet, rugged elegance of the Durango landscape. We streamlined the digital UI/UX to ensure the online journey felt as premium as stepping onto the first tee.

• The Result: A cohesive brand ecosystem where every touchpoint—from the website to the Discovery Stay—speaks the high-fidelity language.

Pine Needle

Mountaineering

An iconic local brand with deep community roots but a digital presence that didn’t reflect their expertise delivered in the brick-and-mortar setting.

• The Intellect: We focused on the psychology of the outdoor enthusiast. They don’t buy gear; they by confidence to explore. We reconstructed their digital architecture to prioritize mobile-first accessibility and community-driven content.

• The Art: We brought the “trail worn” authenticity of the physical shop to the screen. Through high-impact visual storytelling and a cleaner, more intuitive interface, we made it easier for customers to find the gear they need and the inspiration they want.

• The Result: A digital home that honors the store’s legacy while providing a frictionless modern shopping experience.

The Core Challenge

Hotel Concierge App

This startup was the Introduction into the digital world of UI/UX.

What I learned from this project is represented on this website and how I walk through my marketing and design life. Questions I researched and tested…

  1. Is there a need for this product or service?

  2. Who will benefit?

  3. And then test with the hotel front desk and their clientele for feedback

  4. Repeat

We spent the the summer working with 13 hotels, 3 major events and dining.

The Core Challenge

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